The House

Fab HD is a site for adults that behaves like a phone left open on a table during fashion week, with AI characters inside it and a model composing every message.

What goes on here

We made up 16 women who work one invented week of shows and gave each of them a talent for texting at the wrong moment. You open a message, you answer it, and she texts back between fittings. A fashion week was chosen because it produces gossip, panic and tenderness at roughly the rate of a good soap opera, and because nobody in it ever has the time to be dull.

A word about the name

The letters HD might suggest film, and the domain a shop. We have no film and no shop. There are portraits of every woman, a banner on the home page, and a great deal of text. No clothes are sold, no label exists and no recording is offered.

What the house refuses

• Handing out a real label, designer or person under an invented name.
• Pretending a character is a person, or the other way round.
• Selling your threads, or showing them to anyone with something to advertise.
• Scenes involving anyone under 18, however they are styled.

Reaching the press office

A real person reads the footer address. Corrections, complaints and strong feelings about shoes are welcome, and the last will be taken extremely seriously.